Digital Marketing, Social media, Viral Marketing

Are you on Facebook, eh!

It was 26th January, the date I started to recieve a number of B’day wishes. I got about calls, each of these callers had a common source- Facebook. I’m not a very active facebook user (as I have mentioned in my other posts), but I would have been one of the first guys to register on Facebook.com. Since it was a new site, I registered with a dummy date of birthday (26 Jan). I guess my non-sociable attitude, laziness and unmanageable application are the root cause for this paranormal behavior. However, the other folks feel otherwise.

Facebook, though a very popular website, in India is behind Orkut by a big margin, 12.6 Mln (Orkut) Vs 4 Mln (Facebook). The difference is even more stark when one compares the audience duplication between the two sites. The duplication between Orkut & Facebook is to the tune of 3 Mln (therefore, it means facebook has only about 1 Mln unique visitors compared to 9.7 Mln of Orkut. However, the growth of Facebook is impressive about 150% growth in Dec’08 when compared to Dec’08 (which means Facebook is only next to Blogspot now).

The numbers might be small, but Facebook has a huge impact on the friends community. Recently, during my younger brother’s wedding, I was asked by a 50 year old Auntie- when will you put up the pictures on Facebook? Impressive indeed, Facebook has a great word of mouth. Thanks to the folks at comScore for the data!

Just stumbled upon this link on HindustanTimes.com.

Not trying to prove a point 🙂

Cheers!

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Affiliate Marketing, Search Engines, Social media, Viral Marketing

Gadgets Ads et al…

It has been a while that I have put a new article on my blog. Pretty much, last few months everything was happening, and unfortunately was regular work which took lot of time. The realisation dawned upon me when I was going through the LinkedIn profile; now you can add tools to stay connected (You see I’m not that proficient user of Facebook). I found it a great way to stay connected.

That brings me the to the discussion of Content Vs The Gadget. How does one get access to a thousand of browsers out there- through content (traditional) or gadget/tool (Hmmm…)

Computers are getting personal and so are the the website. The scope of customising the websites to your taste and preference; There is a huge scope of customisation.(Though I belong to the old generation, who use the website as it is, but I’m sure the techies and the young new generation is adept at this art). I have seen my nephew customising his Google and Yahoo home page and close friend using Google reader to get himself updated with the latest happening. Small little gadgets does a save that extra effort that you might otherwise require to source the content.No wonder Google is promoting these dinky units in a big way. These can be rendered in multiple formats- HTML/Flash, can have live data feeds and can be placed on any web page, including iGoogle.

So for marketers, we might not yet bid Goodbye to the old world of CTR optimied, Geo and IP targeted ad units, but we would want to utilise the Gadget ads in a ever increasing way. comScore, the leading third party Digital Media audit agency has reported and increase in popularity of this new offering.

This is a list of interesting gadgets/applications…

Coke bubble application
Fidelity instruments Market monitor
Southwest Airlines- Ding (my favourite :))
Target- The widget allows you to search Target products from your desktop
Acuvue- wink application

Here’s another great article that I came across on iMedia- Creative Primer on Power of Brand Widgets.

Cheers!

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Affiliate Marketing, Search Engines, Social media, Viral Marketing

Gadgets Ads et al…

It has been a while that I have put a new article on my blog. Pretty much, last few months everything was happening, and unfortunately was regular work which took lot of time. The realisation dawned upon me when I was going through the LinkedIn profile; now you can add tools to stay connected (You see I’m not that proficient user of Facebook). I found it a great way to stay connected.

That brings me the to the discussion of Content Vs The Gadget. How does one get access to a thousand of browsers out there- through content (traditional) or gadget/tool (Hmmm…)

Computers are getting personal and so are the the website. The scope of customising the websites to your taste and preference; There is a huge scope of customisation.(Though I belong to the old generation, who use the website as it is, but I’m sure the techies and the young new generation is adept at this art). I have seen my nephew customising his Google and Yahoo home page and close friend using Google reader to get himself updated with the latest happening. Small little gadgets does a save that extra effort that you might otherwise require to source the content.No wonder Google is promoting these dinky units in a big way. These can be rendered in multiple formats- HTML/Flash, can have live data feeds and can be placed on any web page, including iGoogle.

So for marketers, we might not yet bid Goodbye to the old world of CTR optimied, Geo and IP targeted ad units, but we would want to utilise the Gadget ads in a ever increasing way. comScore, the leading third party digital Media audit agency has reported and increase in popularity of this new offering.

This is a list of interesting gadgets/applications…

Coke bubble application
Fidelity instruments Market monitor
Southwest Airlines- Ding (my favourite :))
Target- The widget allows you to search Target products from your desktop
Acuvue- wink application

Here’s another great article that I came across on iMedia- Creative Primer on Power of Brand Widgets.

Cheers

AddThis Social Bookmark Button

Add to Technorati Favorites

Furl this page

Add to My Yahoo!