From a world of cross device comparability, Web is increasingly needs to become devise focused to deliver experience. Myntras app only strategy may have failed, but was a step in the right direction. Logically The device which is most of the time with the user should command maximum focus.
Mobile should deliver it own unique experience. Mobile first.
Responsive don’t solve the problem. Increases the download time reminding of the old days when speed was the issue with internet.
Apps are provide great experience however is limited to the number one can have in the phone and also limited is the discovery. One would find only through an app store or a friend.
Though Progressive Web Application don’t solve 100% of the problem, the step is in the right direction. The sites with PWA such as flipboard and flipkart that I have used are faster and interactive. The big plus is that it doesn’t have a different CMS and can be created as a part of existing site. For those like us,who can only dream of having an in-house tech team, it is a convenient solution. Lighter site increase the page load and therefore conversion.
While Chrome, Opera and Mozilla have full support, Microsoft will be onboard by 2016 year end. Safari should be far behind, even though it threatens the app store concept. Browser support is the only limitation.
Cheers to a new beginning!