It has been a while that I have put a new article on my blog. Pretty much, last few months everything was happening, and unfortunately was regular work which took lot of time. The realisation dawned upon me when I was going through the LinkedIn profile; now you can add tools to stay connected (You see I’m not that proficient user of Facebook). I found it a great way to stay connected.
That brings me the to the discussion of Content Vs The Gadget. How does one get access to a thousand of browsers out there- through content (traditional) or gadget/tool (Hmmm…)
Computers are getting personal and so are the the website. The scope of customising the websites to your taste and preference; There is a huge scope of customisation.(Though I belong to the old generation, who use the website as it is, but I’m sure the techies and the young new generation is adept at this art). I have seen my nephew customising his Google and Yahoo home page and close friend using Google reader to get himself updated with the latest happening. Small little gadgets does a save that extra effort that you might otherwise require to source the content.No wonder Google is promoting these dinky units in a big way. These can be rendered in multiple formats- HTML/Flash, can have live data feeds and can be placed on any web page, including iGoogle.
So for marketers, we might not yet bid Goodbye to the old world of CTR optimied, Geo and IP targeted ad units, but we would want to utilise the Gadget ads in a ever increasing way. comScore, the leading third party Digital Media audit agency has reported and increase in popularity of this new offering.
This is a list of interesting gadgets/applications…
Coke bubble application
Fidelity instruments Market monitor
Southwest Airlines- Ding (my favourite :))
Target- The widget allows you to search Target products from your desktop
Acuvue- wink application
Here’s another great article that I came across on iMedia- Creative Primer on Power of Brand Widgets.